Most people might recall TikTok as being the hit pop single by Kesha. And we don’t blame them. Nevertheless for the youngsters of the world, it has taken a really completely totally different which implies. Try asking one amongst Gen Z’ers they often’ll let you recognize that TikTok is a really new subculture.
TikTok is no doubt one of many quickest rising social media platforms on the planet which presents an alternate mannequin of on-line sharing. It permits clients to create temporary films with music, filters, and one other choices.
Sometimes it’s humorous, typically it’s cringey, however it’s positively addictive.
And whereas for a lot of people TikTok seems to be filling a void left by Vine, there’s way more to it than merely that. TikTok provides a platform for patrons to particular themselves in a very creative means.
Nevertheless what exactly is that this thriller app that youngsters can’t seem to get adequate of? Let’s take a look.
TikTok is an iOS and Android media app that may be utilized for creating and sharing temporary films. It was initially launched as Douyin in September 2016, in China. The subsequent 12 months, in 2017, the app was launched by ByteDance for markets exterior of China. TikTok and Douyin every use the equivalent software program program, nonetheless maintain separate networks with a objective to regulate to Chinese language language censorship restrictions. TikTok is available on the market all world large by way of the App Retailer or Google Play outlets.
Our favorite cowl of “Stand by Me.” pic.twitter.com/qcVTwiPvI5
— TikTok (@tiktok_us) October 22, 2018
A couple of of you can be questioning why TikTok might sound oddly very similar to Musical.ly by means of what you do all through the apps. And there’s an outstanding objective why. In late 2017, TikTok’s guardian agency ByteDance, purchased Musical.ly. Due to the merger, TikTok had simple entry to concentrating on the US teenage market which beforehand belonged to Musical.ly.
To supply you an considered what TikTok objectives for as a company, their mission is “to grab and present the world’s creativity, information, and treasured life moments, straight from the cellphone. TikTok permits everyone to be a creator, and encourages clients to share their passion and creative expression by means of their films.” In doing so, TikTok competes with giants like YouTube, Instagram, and Fb which have each the backing of Google or Fb.
What helps TikTok stand out among the many many opponents is that it’s further of an leisure platform, instead of a lifestyle platform. And what makes it so attractive is that nearly anyone can develop right into a content material materials provider because of the simplicity of using the app. That’s why it appeals to so many content material materials creators world large.
Now that we understand what TikTok is, let’s dive into the very best 10 TikTok statistics for 2019, and why realizing them is perhaps useful for entrepreneurs world large.
Excessive 10 TikTok Statistics
1. How Many Prospects Does TikTok Have?
TikTok was launched in September 2016, and inside the three years since its launch, it’s protected to say that it has exploded in popularity. TikTok has 800 million full of life clients worldwide (Datareportal, 2020). That makes TikTok ninth by means of social neighborhood web sites, ahead of upper recognized web sites equal to LinkedIn, Twitter, Pinterest, and Snapchat.
It’s attention-grabbing to stage out that 150 million full of life each day clients are in China, which largely use the Chinese language language mannequin of the app, known as Douyin. TikTok has significantly been enthusiastically welcomed by many Asian nations equal to Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. Merely to offer you an considered how totally different apps perform in contrast, it took Instagram six years from its launch to realize the equivalent amount of month-to-month full of life clients that TikTok managed to realize in beneath three years. And for Fb to hit the equivalent month-to-month full of life clients mark, it took nearly over Four years.
2. How Many Downloads Does TikTok Have?
TikTok is by far one among many world’s most downloaded apps recently, having surpassed every the one billion and 1.5 billion downloads mark on the App Retailer and Google Play in a single 12 months in 2019.
The app reached its first billion solely as recently as February 2019 and took just under eight months to realize half a billion further – figures which could be nothing in want of spectacular.
The most recent TikTok statistics current that the app was downloaded 614 million situations from January to November in 2019 (Sensor Tower, 2019). This marks a six p.c year-over-year enhance from the sooner 12 months and clearly on observe to exceed 2018’s full number of downloads.
If growth figures preserve, this means the app is liable to be the third hottest non-gaming app of 2019, merely behind WhatsApp and Fb Messenger with 707.4 million and 636.2 million installs respectively. It will moreover rank ahead of social media huge Fb itself and Instagram.
Apparently, of the 5 above-mentioned apps, TikTok is the one one which isn’t owned by the Fb group.And for those who occur to need extra proof of TikTok’s popularity, proper right here’s one different. No matter its comparatively newest launch in late 2016, TikTok has made its means into the document of the ten most-downloaded apps of the earlier decade, score in seventh place ahead of even YouTube and Twitter, which have been spherical for lots, for for much longer.
3. TikTok is the Most Downloaded App on the Apple App Retailer
If the sooner TikTok statistic didn’t amaze you, this one will definitely blow you away.
As of Q1 2019, TikTok is actually probably the most downloaded app on the Apple App Retailer, with 33 million downloads in a single quarter (Sensor Tower, 2019). The app strongly beats out YouTube, Instagram, WhatsApp, and Fb Messenger, which spherical out the very best 5.
What’s further, that’s TikTok’s fifth consecutive quarter as basically probably the most downloaded app on the Apple App Retailer. Which implies that not solely is TikTok able to protect its current client base sturdy, however it’s moreover repeatedly evolving to attract a model new and rising client base.
Nevertheless TikTok appears to be further trendy amongst iPhone clients than Android clients – TikTok is ‘solely’ the third-most downloaded app on Google Play, behind WhatsApp and Fb Messenger.
Even so, Q1 2019 is the app’s biggest performing quarter however, with 188 million new clients – a year-on-year enhance of 70 p.c from the 110 million new clients it registered in Q1 2018.
As extra proof of the app’s newest rising popularity, TikTok moreover crossed the one billion mark for app installations on the App Retailer and Google Play worldwide. This was largely due to the 667 million first-time downloads in 2018 – which propelled it to fourth place on the document of most downloaded non-game apps of the 12 months.
4. TikTok App Conquers the Youngsters of the World
TikTok has really hit the nail on the highest within the case of partaking with the kids of the world. It may very well be a bit of little bit of a head scratcher for the older generations, nonetheless TikTok is not any data to the youngsters of the world. 41 p.c of TikTok clients are aged between 16 and 24 (Globalwebindex, 2019).
The social media app is all the hype amongst youngsters, nonetheless many grownup social media clients have on no account heard of it and likewise you can be questioning why. Merely put — it’s by design. To start off, the popularity of TikTok with the youthful period is perhaps outlined by the reality that the app creators decided to resolve on beneath 18 as their goal market from the very beginning. In a way, you presumably can say that TikTok creators have understood the youthful period in a higher means than competitor apps. With their goal market specified from the start, they’ve understood the habits and preferences of this age group which has led them to create a social media app that gives their viewers exactly what they’re trying to find. TikTok permits clients to create and share humorous films whereas singing, dancing, or lip-syncing to their favorite tunes. It permits the youthful crowd to particular themselves in a creative means, whether or not or not that’s by dancing, singing, or doing a bit of kind of comedy. In case you contemplate it this trend, it’s no shock why it has generated lots hype among the many many youngsters of the world.
5. TikTok Utilization by Nation
Quite a lot of TikTok’s 2019 downloads improve received right here from Asia, and additional significantly, India.
In 2019 alone (as of November 2019), India was accountable for 277.6 million downloads, which make up practically half (45 p.c) of the number of downloads in your full 12 months (Sensor Tower, 2019). That’s moreover 60 p.c of the general number of downloads in India. In several phrases, six out of every ten downloads of the TikTok app in India took place in 2019.
India is adopted by China and the USA with 45.5 million (7.4 p.c) and 37.6 million (six p.c) downloads respectively.
These 2019 downloads figures are moreover comparatively guide of the app’s all-time downloads. Of the general number of downloads of the TikTok app so far, 466.Eight million (or 31 p.c) come from India. That’s higher than double the 173.2 million downloads from China. Collectively, these two nations make up higher than 40 p.c of the general number of TikTok app downloads.
As in contrast, downloads inside the US amount at 123.Eight million, which make up 8.2 p.c of the general.
TikTok is completely acutely aware of its rising popularity inside the South Asian nation and is adapting its platform to cater to the native and quite a few inhabitants. As a result of it stands, it helps 15 Indian languages and is promoting itself by means of its newest coaching program launch inside the nation.
6. How So much Time Do Prospects Spend on TikTok Every single day on Frequent?
As regards to the each day time spent on TikTok, clients spend a median of 52 minutes per day on the app (BusinessofApps, 2019). So due to this individuals are using the social networking app each day each for creating and sharing temporary films of themselves, or for watching the current plethora of TikTok films uploaded to the platform. Each means, they’re doing it for practically an hour regularly.
Let’s take a look at how totally different social media web sites perform in comparison with TikTok. People spend practically the equivalent time frame on Instagram (53 minutes), and fairly much less on Snapchat (49.5 minutes). Fb takes the lead with clients spending a median of 58.5 minutes on the social media platform each day. And for entrepreneurs, all this may very well be a big deal to know. That’s because of the additional time people spend on these apps, the higher is the likelihood that they might see commercials.
7. How Many Nations Is TikTok On the market In?
As of 2019, TikTok is available on the market in 155 nations (Apptrace, 2019). It’s moreover accessible in 75 languages. This covers a giant part of the inhabitants.
What’s rather more attention-grabbing to note is how TikTok managed to gather such an infinite viewers in such a short span of time, all the whereas rising into new markets. To begin with, most of TikTok’s Western viewers belonged to Musical.ly, and for the Japanese viewers they run a separate mannequin of the app known as Douyin, that they’re way more familiar with. TikTok has carried out considerably properly with rising its Asian followers. The app is downloaded higher than 10 million situations by the people in Thailand alone. And in India, there in the intervening time are higher than 20 million full of life clients of the app.
As a marketer, this TikTok statistic is perhaps of curiosity to you when you’re considering your promoting efforts based mostly totally on your goal market. With TikTok you’ve got the potential of reaching an viewers in 155 completely totally different nations. And, statistically speaking, there’s a very extreme likelihood that your viewers is positioned someplace in these nations.
8. 9 Out of Ten TikTok Prospects Use the App Numerous Events Every single day
Three-quarters of all apps are downloaded, accessed as quickly as, after which solely forgotten. With the next TikTok statistic, you presumably can be sure that TikTok falls into the remaining one-quarter.
90 p.c of all TikTok clients entry the app every day. Not solely that, they’re terribly full of life on the app. A analysis observing the conduct of TikTok clients inside the span of 1 month displays that 68 p.c of TikTok clients watch one other individual’s video and 55 p.c add their very personal films (Globalwebindex, 2019).
There moreover appears to be a distinction in watching and sharing habits, with the earlier a clear alternative amongst TikTok clients.
To dig deeper, there may very well be some obvious reason there’s a alternative of watching current content material materials over publishing your particular person. Some clients might favor TikTok as a provide of leisure. Nevertheless, even though clients are further actively watching current content material materials, there’s nonetheless an astonishing selection of people that discover themselves sharing their very personal films. This moreover demonstrates the creative freedom and ease of TikTok as a social platform.
9. Rising Number of US Adults Use TikTok
We’ve obtained one different fascinating TikTok statistic that helps us understand the demographics of TikTok clients increased. Principally, Individuals love TikTok. 26.5 out of the 500 million month-to-month full of life clients are from the USA. This statistic combines the downloads of TikTok from every Android and iOS.
Nevertheless though the app continues to be overwhelmingly further trendy amongst youngsters, latest figures actually current a shift away from this growth.
Except for slight dips inside the third quarter of 2018, the number of US adults using TikTok has been nearly persistently on the rise over the last few years (Marketingcharts, 2019).
To start with of the fourth quarter of 2017, there have been 2.6 million US grownup TikTok clients. Merely 12 months later, that elevated nearly three-fold to 7.2 million. Since September 2018, TikTok utilization amongst US adults has elevated exponentially – doubling and reaching 14.Three million in merely six months.
In decrease than 18 months, the number of US grownup TikTok clients grew 5.5 situations.
One in every of many main contributing elements of TikTok’s sudden rise in popularity from September 2018 is perhaps attributed to The Tonight Current starring Jimmy Fallon. As part of the current’s part, The Tonight Current host, Fallon impressed viewers to take part in a sequence of challenges hosted by the TikTok app. Due to this partnership, TikTok expert a massive spike in engagement and downloads.
10. Frequent Number of Seen Motion pictures on TikTok
As regards to the frequent number of films watched on TikTok, there have been higher than 1 million films thought of each day in a 12 months (Influencermarketinghub, 2018). What’s ideas blowing is that inside a 12 months of TikTok’s development, it reached this milestone of 1 million views per day.
This TikTok statistic is proof in itself that it’s advisable to start paying attention to this social media website. As talked about earlier the app started initially rising when it acquired its rival Musical.ly in 2017. After the merger of the two apps, there was no attempting once more. This fashion not solely did TikTok have a simple entry to the market however it moreover catered to an current market’s needs. Nevertheless it certainly’s very important to not overlook that TikTok’s sizable client base simply is not solely on account of a growth in Western markets, nonetheless because of efficiently rising in rising markets like China and India.
Content material materials and neighborhood have been an infinite participant in encouraging the enlargement of TikTok in a very temporary span of time. From then onwards, TikTok continued to develop and attain new audiences.
So it’s protected to say that TikTok is doing way over merely altering Vine, or totally different comparable social media apps. Now whereas TikTok may very well be competing with the large players obtainable available in the market, the platform serves a definite goal than YouTube, Instagram, or Snapchat. TikTok is a platform primarily aimed towards content material materials creators. And the comfort with which anyone can develop right into a content material materials creator, is no doubt one of many many elements that gives TikTok a bonus over the opponents. With these TikTok statistics in ideas, you’ll be able to understand the model new social media happenings in a higher means. These statistics moreover present that whether or not or not you’re a social media marketer or a social media client, TikTok isn’t a strain to be taken frivolously. It’s time to pay extreme consideration to TikTok.
Summary: TikTok Statistics
Proper right here’s a summary of the TikTok statistics it’s advisable to know in 2020:
- TikTok has 800 million full of life clients worldwide.
- The TikTok app has been downloaded over 1.5 billion situations on the App Retailer and Google Play.
- TikTok ranked as the very best most downloaded app in Apple’s iOS App Retailer for Q1 2019, with higher than 33 million downloads.
- 41 p.c of TikTok clients are aged between 16 and 24.
- TikTok has been downloaded 467 million situations in India – nearly one-third of its full downloads.
- As regards to the each day time spent on TikTok, clients spend a median of 52 minutes per day on the app.
- TikTok is available on the market in 155 nations, and in 75 languages.
- 90 p.c of all TikTok clients entry the app every day.
- In decrease than 18 months, the number of US grownup TikTok clients grew 5.5 situations.
- There was a median number of higher than 1 million films thought of each day in a 12 months.
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