Have you ever ever heard of serial entrepreneurs? Establishing a enterprise – whether or not as a freelancer, a startup, or an e-commerce firm – is already a big dedication, However, for some entrepreneurs, it’s not sufficient, they usually got down to create and run a number of companies at a time.
Not too long ago, we met with Frank Houbre, a French serial entrepreneur who’s the CEO of the startup MyMusicTeacher and the check lab Enterprise Dynamite, which makes a speciality of ecommerce. A passionate guitar participant, he launched his first startup with a good friend. Over time, he developed digital advertising and ecommerce expertise and determined to share his experience by means of tutorials, coaching, and recommendation on Enterprise Dynamite.
Now, on the age of 29, Frank already has ten years of expertise as an entrepreneur. Over this time, he has helped aspiring musicians be taught to play guitar and helped dropshippers select the proper merchandise, enhance their search engine optimisation, and check new advertising methods. We requested Frank to inform us about his profession path and share his recommendation on methods to develop a enterprise.
Don’t await another person to do it. Rent your self and begin calling the photographs.
Get Began Free
- From Guitar Fanatic to Startup Creator
- An Unconventional Educational Path
- “What If I Automated My Guitar Classes?”
- The Beginnings of MyMusicTeacher
- How Frank Turned A Serial Entrepreneur
- His Ecommerce Debuts
- Changing into A Serial Entrepreneur
- In the direction of Moral Dropshipping
- Startup Creator, Dropshipper, Serial Entrepreneur, and Coach!
- How Frank Trains Different Entrepreneurs in Digital Advertising
- How Do You Arrange Your Time as A Serial Entrepreneur?
- The way to Develop Your Enterprise: The Lengthy Tail Key phrases search engine optimisation Technique
- three Suggestions for Aspiring Entrepreneurs from A Serial Entrepreneur
- Need to Study Extra?
From Guitar Fanatic to Startup Creator
An Unconventional Educational Path
Since his teenage years, Frank has been obsessed with music. As a scholar, he began working to earn money to purchase guitars, first taking on small part-time jobs, after which giving guitar classes on the weekends. He all the time preferred to find new issues, which his research path mirrored. After graduating from highschool, Frank first studied laptop science for 2 years earlier than switching to journalism after which, one 12 months later, got down to research design. A 12 months after this, he took up innovation administration research, acquiring his Grasp’s diploma.
This unconventional path has allowed him to accumulate all kinds of laptop science,design, video modifying, and undertaking administration expertise. These expertise are exactly what it is advisable launch your individual enterprise, an concept that began to take form in Frank’s thoughts.
“What If I Automated My Guitar Classes?”
On the age of 18, Frank began instructing guitar. His guitar classes took up plenty of his time, and he began questioning if there was a option to automate all of it.
Frank initially created YouTube tutorials and determined to launch a web-based instructing platform he developed throughout his research. On the time, he targeted on providing free classes. It took him a number of months to know that he may cost for a service or content material so long as it provides customers worth.
Frank then entered the Pépite program, an entrepreneurial program funded by the French authorities, which helps younger entrepreneurs purchase expertise, nurture their undertaking, and launch their startup. On the finish of this program, and along with a enterprise associate, Frank launched his first firm, MyMusicTeacher. He was formally an entrepreneur and a startup creator!
The Beginnings of MyMusicTeacher
Frank shortly raised greater than €300,000 from private and non-private buyers and banks. Along with offering guitar classes, MyMusicTeacher developed a sound seize system that tracks learners’ progress in real-time. Virtually like Guitar Hero designed for studying.
The fame and gross sales of MyMusicTeacher grew over time. Nonetheless, a giant competitor entered the French market, making it arduous for Frank’s startup to exist. After this failure, it took a number of months for the workforce to pivot and get again on observe. It was a interval of tireless work.
Frank went by means of all of the ups and downs of being an entrepreneur, however by means of solidarity and teamwork, the workforce may reinvent itself. They made a strategic determination: Discontinue sophisticated or pointless options and give attention to a brand new, extra easy minimal viable product.
Frank and his associates created a number of web sites that revolved across the MyMusicTeacher web site. The target was to draw totally different profiles to their on-line music college. In addition they launched a number of tutorials on YouTube, brief and easy classes to be taught well-liked guitar songs. In 2016, MyMusicTeacher gained the gold medal on the prestigious French Lépine innovation contest and expanded abroad. The startup now has six staff/companions and over 200,000 customers worldwide, together with French-speaking international locations, English-speaking international locations, and South Korea.
Along with his startup, Frank additionally began promoting merchandise on-line. He discovered a provider in China providing guitar equipment that might assist enhance guitar enjoying. He launched a web-based retailer and linked it to MyMusicTeacher. However, as time glided by, Frank and his associates determined to give attention to growing their platform and the guitar classes. They didn’t need prospects to have to purchase extra merchandise to make use of all of the platform options.
How Frank Turned A Serial Entrepreneur
His Ecommerce Debuts
Along with his startup, Frank grew a powerful curiosity in ecommerce and, throughout his spare time, launched varied on-line shops utilizing Shopify and WordPress. One among them was a ukulele retailer that generated €180,000 in gross sales in simply three days. Frank has since discontinued his on-line retailer however saved the ukulele web site as an data and studying platform.
Changing into A Serial Entrepreneur
Together with his varied shops and experiments, Frank shortly turned a serial entrepreneur. He determined to share every part he had realized alongside the best way on YouTube – the identical channel he’d used to launch his guitar classes. And that’s how the Enterprise Dynamite channel began.
At this time, Enterprise Dynamite permits Frank to experiment with all types of issues. In his movies (in French), Frank tries out concepts, checks new merchandise, experiments with Fb promoting or search engine optimisation methods, and shares his dos and don’ts.
The tasks launched on Frank’s channel goal to assist his followers and permit them to enhance their ecommerce and digital advertising expertise. For his or her on-line retailer launch, Frank advises entrepreneurs to work on their search engine optimisation, but additionally to develop an affiliate internet marketing technique working with blogs of their product area of interest. He additionally teaches social media promoting methods, specializing in retargeting to cut back acquisition prices and convert. Frank prefers to give attention to search engine optimisation methods that construct visitors in the long run. He additionally shares recommendation on navigating the complexities of the French authorized system.
Frank typically reminds his followers of the significance of storytelling for product advertising. For instance, he takes a pen with a white background on AliExpress and creates a model picture that offers it an identification. One other instance is a scratch map of the world that he offered when he first began and referred to as “The Treasure Hunter.” Dropshipping begins by attractively presenting a product in order that prospects will need to have it and purchase it. However it is advisable be sure you have the proper product.
In the direction of Moral Dropshipping
Frank, along with an affiliate, just lately launched a brand new wellness and vitamin on-line retailer. search engine optimisation is solely answerable for the visitors to the shop, and in just some months, he was capable of generate €74,000 in gross sales.
All the time up for one thing new, Frank additionally works on the search engine optimisation of assorted shops earlier than reselling them to make a revenue or subcontracting them to dominate a number of niches. There are a lot of area of interest alternatives that permit him to have a number of shops and herald much more income. In line with Frank, search engine optimisation is the actual property of the Web. As a web site improves its rating and will get older, it beneficial properties worth and will probably be alternative for an additional firm.
“On this case, merchandise are European and principally vegan, it’s actually a undertaking that I needed to arrange in accordance with my values of animal and environmental safety. I’m now not concerned with promoting plastic merchandise that come from AliExpress. I had began to present cash from my dropshipping exercise to plant timber, however for me, it wasn’t enough, and I used to be contributing to environmental air pollution with my exercise. So, I made a decision to discover a high quality product with a European provider”.
At this time, Frank is growing his personal model and vary of vegan meals dietary supplements, meaning to develop from one enterprise to a different. Due to how his workforce is structured, he can handle already established ecommerce tasks and advise aspiring entrepreneurs.
For instance, he shared with us the outcomes which have been achieved by an entrepreneur that he coached. By following Frank’s recommendation, the entrepreneur was capable of scale his enterprise and obtain almost €400,000 in gross sales in a number of weeks.
Frank encourages extra accountable ecommerce practices by means of his movies on the Enterprise Dynamite channel. With good practices associated to product choice, provider selection, and advertising methods, he needs to indicate that it’s potential to dropship ethically.
At this time, Frank has been capable of create a virtuous circle. He realized the fundamentals of e-commerce by means of his MyMusicTeacher startup exercise. It was by means of his quite a few experiments on Enterprise Dynamite that he turned a digital advertising professional, boosting his web site visitors and driving gross sales on My Music Instructor.
Startup Creator, Dropshipper, Serial Entrepreneur, and Coach!
How Frank Trains Different Entrepreneurs in Digital Advertising
Along with his quite a few YouTube tutorials, Frank has additionally developed paid coaching programs to develop his dropshipping enterprise, improve his visibility on Instagram, and increase his pure referencing. He additionally has a course on the fundamentals of dropshipping obtainable on Udemy (in French). Practically 8,000 folks have adopted one in every of his coaching packages since 2018. He just lately expanded his supply with digital advertising programs for corporations.
How Do You Arrange Your Time as A Serial Entrepreneur?
With two fast-growing corporations and bold tasks, one wonders how Frank manages to remain on prime of every part and have free time!
To make sure he’s environment friendly and productive, Frank splits his day in two. Within the morning, he works on MyMusicTeacher and, within the afternoon, on his ecommerce exercise with Enterprise Dynamite. To save lots of time, he additionally subcontracts some work to freelancers who help with day by day duties.
As for his private life, Frank has a strict rule: Disconnect on the weekends and check out to not examine emails. Nonetheless, even he admits that he’s not all the time disciplined.
What’s actually vital for Frank is making an impression, assist entrepreneurs experiment and repeatedly uncover, and check out new issues. He retains his coach and startup creator mindset always, embracing a check and be taught method.
The way to Develop Your Enterprise: The Lengthy Tail Key phrases search engine optimisation Technique
Some recommendation Frank provides is, after testing many issues, entrepreneurs ought to create movies on TikTok – and to additionally be careful for brand spanking new high-growth social networks. With a good suggestion, you may obtain nice visibility. Because of only one TikTok video, Frank obtained three million views and gained 80,000 subscribers in just some hours. Pinterest is one other platform value testing, even when it requires good focusing on to be efficient.
However finally, for Frank, what can actually make a distinction is focussing your search engine optimisation content material technique on long-tail key phrases. He highlights 5 key steps to acquire free and secure visitors:
- Begin by shopping for a site identify that’s now not energetic however has already loved visibility on Google, so that you don’t begin from scratch.
- Discover probably the most searched matters or questions of the second with search engine optimisation instruments corresponding to Reply the Public or Keywordtool.io
- Reply as many of those questions as potential in your articles in your web site
- Create YouTube movies associated to those identical questions. Embed your movies in your articles and embody hyperlinks to your articles in your YouTube descriptions
- Ask companions in your area of interest to create affiliate hyperlinks to extend your off-site search engine optimisation additional and be within the first Google outcomes.
“Google is the world’s main search engine, and YouTube, acquired by Google, is second by way of queries,” says Frank. “For those who make connections and create related content material for each platforms, you’ll acquire higher referencing for these queries.”
three Suggestions for Aspiring Entrepreneurs from A Serial Entrepreneur
We requested Frank what recommendation he would give to entrepreneurs about to launch their enterprise, whether or not it’s a startup or a web-based retailer.
Listed here are his prime three ideas:
- Get began and go for it: make it so simple as potential to start out inside every week. To launch your startup, begin with a easy and efficient minimal viable product. Don’t spend an excessive amount of time fine-tuning your product and check it as quickly as potential. Frank says he waited too lengthy to check MyMusicTeacher. It’s important to share your product with the person as shortly as potential, even when it means evolving your product later based mostly on buyer suggestions.
- Don’t suppose that there’s a magic system or a ready-made recipe for fulfillment. What works are the basics of enterprise: Respect prospects and domesticate loyalty, promote high quality merchandise, and adapt all of this to the alternatives of the web.
- Lastly, crucial factor is to imagine in your self, encompass your self with individuals who assist you, and settle for failure. As a result of even when your on-line retailer or enterprise is a hit, you’ll nonetheless have failures. So, you need to put together for them, face them, and are available out stronger.
We hope you discovered Frank’s story inspiring and that it supplied good meals for thought whether or not you propose to launch your enterprise shortly or have already executed so!
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