How To Make Cash On-line With a Webinar (Step-by-Step)

“Wow, and we’re stay everybody!”

No person knew it, however I used to be as nervous as a sinner in church. Three years in the past, I placed on my very first stay webinar, of which 30 folks got here to stay. It turned out to be a good time (regardless of my nervousness), and I ended up closing ten gross sales of my new on-line course by the top of it.

Translation: I made $1,500 in a single hour. I felt as if I discovered the fountain of youth or one thing. Ever since that preliminary webinar, I’ve made $170,000 promoting that on-line course – and the key to all of it’s, you guessed it, my webinar.

There isn’t any higher option to promote on-line programs. Gross sales emails usually convert at one to 2 %, whereas webinars usually convert at ten to 15 %. Which means in case you have 100 folks inside your stay webinar room, you’ll in all probability convert ten to 15 of them in your supply. I’ve had some webinars convert at a 30 to 40 % price myself.

It doesn’t matter what the consultants may let you know about on-line programs being useless, simply perceive that their enter is useless incorrect. I’ve made extra money than ever this 12 months promoting my very own on-line course, and I count on e-learning to proceed being a viable engine for solopreneurs to earn cash in 2021 and past.

At the moment, I need to stroll you thru the true magic, although: my webinar. I need to present you all of the instruments you want, the construction it’s best to observe, and the way to really shut gross sales by the top of your hour-long webinar.

Strap in, I’m going to disclose just about every thing.

Don’t watch for another person to do it. Rent your self and begin calling the photographs.

Get Began Free

Why Webinars Really Work

First, it is advisable perceive why webinars really work. Webinars are stay exhibits on-line that individuals can join and are available to digitally. Sometimes, it consists of 1 presenter going by means of some form of PowerPoint the place they educate the viewers one thing. 

Most occasions there’s in reality a gross sales pitch on the finish for a course, a e-book, teaching, or one thing else. It’s not like a stay name the place you possibly can converse with the presenter – you might be merely watching out of your display screen and might remark within the chatbox. 

Webinars are extremely helpful gross sales instruments as a result of your viewers can see and listen to you. Would you’re feeling nearer to a pen pal or somebody you do video calls with each week? We belief folks we will see and listen to – not essentially a stranger on the web. 

Why not simply use an electronic mail pitch? Nicely, an image’s price a thousand phrases, proper? How about 30 frames per second for one hour on a webinar? Would a thousand-word electronic mail actually be extra convincing than getting to observe and hearken to somebody for an hour on a stay name?

The truth that we belief folks extra after we can see and listen to them makes webinars so deadly. 

The Instruments I Use for a Good Webinar

  • WebinarJam ($499 per 12 months) WebinarJam is what I take advantage of to placed on my webinars. For those who want one thing extra inexpensive, you possibly can attempt WebinarNinja for $39 per 30 days. With that, you’ll rise up to 100 stay attendees within the room.
  • Teachable ($29 per 30 days for the bottom plan) Teachable is the place your on-line college will really be hosted. Extra importantly, although, it’s the place you possibly can settle for funds. 
  • Google Slides (free) I take advantage of Google Slides to create my presentation. It’s free!
  • Deadline Funnel ($49 per 30 days) That is my secret weapon. It offers urgency by placing a countdown timer on the backside of your gross sales web page. It’s simple to pair with Teachable’s Gross sales Pages.

Additionally, you’ll want a USB microphone and webcam so your viewers can see and listen to you through the presentation. Any will do. I’ve had a $20 USB microphone for the final three years that will probably be superb. 

How To Get Individuals To Join Your Webinar

A fast be aware right here. This weblog submit is admittedly all concerning the construction for a profitable webinar. I’ve talked about the way to get new subscribers and webinar sign-ups in a earlier submit. Go verify that out in order for you some training on that.

A very powerful a part of a profitable webinar is the presentation itself. I belief most readers can work out the way to arrange a webinar on their very own through Webinar Ninja or Webinar Jam it’s not that troublesome with some gentle googling. Let’s get into what a fantastic presentation seems to be like that’ll enable you probably promote hundreds of {dollars} price of digital merchandise.

How To Make a Nice Webinar Introduction

There are three elements to each webinar: the introduction, the details, and the gross sales pitch. The introduction is usually the best half.

There are three issues it is advisable do in each introduction.

  1. Introduce your self as a reputable authority determine
  2. Set up your methodology as a gold mine of alternative that few have considered earlier than
  3. Reiterate that these watching will be profitable (use case research)

I’ll provide you with an instance from my webinar of every.

My webinar, which is named “How To Make An Further $1,000 Per Month On Medium,” is about how Medium could be a game-changer for writers on-line. To ascertain credibility, I talked about my very own journey as a Medium author, and the way I’ve upwards of 48,000 followers on the platform. 

For the second must-do from above, I have to current Medium as this wild new alternative. The great factor is, it’s. I speak about how conventional strategies of constructing a weblog on WordPress are troublesome with the percentages stacked in opposition to the author, and the way Medium is way simpler to develop a following on since there are such a lot of folks studying there already.

This step is essential. You want your viewers to have this almost-drastic shift in pondering. The higher you argue that you’ve this grand new alternative for everybody, the better it will likely be to promote in a while.

The final step right here is to indicate that anybody watching can discover success. Sometimes, you’ll throw in a case examine about how a pupil of yours or somebody you realize discovered success utilizing your “new alternative.” For me, I speak about how a pupil of mine made $400 on Medium after three quick months of publishing his weblog posts there.

Now, the viewers respects you, is on this “new alternative,” and is considerably satisfied they will do it, too. Sometimes, an introduction takes about ten minutes to get by means of. Mine has 28 slides. 

Now’s the time to get into your details.

How To Ship Your Principal Factors

“A webinar will not be about educating.” Once I heard webinar knowledgeable Russell Brunson say that a couple of years in the past, I assumed it was some sick joke. Then what’s a webinar for? His reply was one thing that modified webinars for me without end.

“Webinars are about breaking down obstacles to buy.”

Then Russell went on to clarify that each level of your “fundamental presentation” ought to break down a barrier to buy. My fundamental presentation, which takes place proper after my introduction, has three factors and breaks down three obstacles to buy with out the viewers actually figuring out it. 

As an illustration, the primary level of my webinar is about why 99 % of writers don’t succeed. My reply? They aren’t profitable as a result of they don’t imagine that writing is a talent that may be realized. As a substitute, they suppose it’s a expertise that individuals are born with. 

Once I began fascinated about why folks won’t purchase my Medium Mastery course, I spotted many simply don’t imagine they could be a good author. Most wouldn’t even entertain my supply for a second as a result of they had been so positive writing is a expertise and never a talent.

If it’s a expertise, then why do my journal entries from six years in the past suck so dangerous?

I inform a narrative in my first level about how, after failing my freshman 12 months English class for a lot of the semester, I aced my closing paper with a whole lot of laborious work and salvaged my grade. 

I do the identical factor with my different two factors. I inform tales to interrupt down obstacles. My webinars are extra inspirational than academic, and guess what? The viewers all the time tells me afterwards about how a lot they realized and loved it. 

Write down the three largest obstacles you possibly can consider for why somebody won’t buy your course and design a presentation that breaks down every of them. Mine had been:

  1. Writers are born, not made.
  2. Medium isn’t an excellent place to earn cash.
  3. I’ve no time to write down every single day. 

When you get your fundamental presentation carried out, which ought to take about 15 to20 minutes, now we get to the gross sales portion. My fundamental presentation has about 55 slides in it.

How To Shut the Sale on a Webinar

When you’re carried out together with your three details, it’s time to transition to promoting. You first must ask the viewers a easy query:

“For those who did all of what I confirmed you to do on this webinar at present, would you be assured you possibly can succeed as a ______?”

For me, I fill that clean with “Medium author.” Possibly you’re educating folks the way to develop into an actual property agent, as an example. Be sure you ask them that query. 

Then you definately speak about how there’s a LOT extra to it than that, and that you simply’ve created a product for many who need the complete course of from begin to end.

Then you definately introduce your product!

The way in which that I promote my course on the finish of my webinar is through the use of one thing known as a Stack Slide. It was made well-known by Russel Brunson, however the primary gist of it’s you record off all of the issues your viewers goes to get, one-by-one, in your gross sales pitch. 

Right here’s an instance (above). I present folks the complete worth of what they’ll get in my on-line course one-by-one, that means I don’t simply present the above slide and speak about it for ten minutes. I slowly reveal every a part of the deal. The viewers will get to observe the worth go up proper in entrance of their eyes.

Once I present them how useful the course really is, that’s once I slowly stroll the worth all the way down to $199. I inform them they received’t must pay $2,000 for all of this, not even $1,000 for all of it, however solely $199. I set up the worth first, then I reveal the worth.

I inform them they are going to solely be capable of get my course on the $199 worth level for the following 20 minutes, and I share a hyperlink with them that instantly begins a countdown timer once they click on on it.

If you wish to see what that countdown timer seems to be like, have a look right here

I take advantage of Deadline Funnel to make that work on the backend. As soon as the 20 minutes are up, they get redirected routinely to my actual gross sales web page that lists the course for $399 and lose out on the coupon. 

Right here’s a submit about the way to combine Deadline Funnel and Teachable. This submit is extra concerning the webinar presentation, so my apologies for not explaining the technical facet of this intimately. 

Additionally, Russell Brunson talks concerning the Slide Stack quite a bit in Professional Secrets and techniques

I extremely suggest you get that e-book as a result of it’s a gold mine of nice webinar secrets and techniques. That e-book is the explanation my webinars convert at such a excessive price at present. It’s laborious to search out good recommendation about webinars on the web, however I guarantee you all the recommendation it is advisable succeed (together with all of the assets) are proper right here on this weblog submit and in that e-book.

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