How To Make Cash On-line With a Webinar (Step-by-Step)

“Wow, and we’re stay everybody!”

No person knew it, however I used to be as nervous as a sinner in church. Three years in the past, I placed on my very first stay webinar, of which 30 individuals got here to stay. It turned out to be a good time (regardless of my nervousness), and I ended up closing ten gross sales of my new on-line course by the top of it.

Translation: I made $1,500 in a single hour. I felt as if I discovered the fountain of youth or one thing. Ever since that preliminary webinar, I’ve made $170,000 promoting that on-line course – and the key to all of it’s, you guessed it, my webinar.

There isn’t a higher approach to promote on-line programs. Gross sales emails usually convert at one to 2 p.c, whereas webinars usually convert at ten to 15 p.c. Meaning if in case you have 100 individuals inside your stay webinar room, you’ll in all probability convert ten to 15 of them in your provide. I’ve had some webinars convert at a 30 to 40 p.c price myself.

It doesn’t matter what the specialists may inform you about on-line programs being useless, simply perceive that their enter is useless incorrect. I’ve made more cash than ever this 12 months promoting my very own on-line course, and I anticipate e-learning to proceed being a viable engine for solopreneurs to earn money in 2021 and past.

At present, I need to stroll you thru the true magic, although: my webinar. I need to present you all of the instruments you want, the construction you must observe, and learn how to truly shut gross sales by the top of your hour-long webinar.

Strap in, I’m going to disclose just about every little thing.

Don’t watch for another person to do it. Rent your self and begin calling the pictures.

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Why Webinars Truly Work

Two men speaking into microphones

First, you must perceive why webinars truly work. Webinars are stay exhibits on-line that folks can join and are available to digitally. Usually, it consists of 1 presenter going by way of some kind of PowerPoint the place they educate the viewers one thing. 

Most instances there’s in truth a gross sales pitch on the finish for a course, a e book, teaching, or one thing else. It’s not like a stay name the place you may converse with the presenter – you might be merely watching out of your display and might remark within the chatbox. 

Webinars are extremely helpful gross sales instruments as a result of your viewers can see and listen to you. Would you are feeling nearer to a pen pal or somebody you do video calls with each week? We belief individuals we will see and listen to – not essentially a stranger on the web. 

Why not simply use an e mail pitch? Nicely, an image’s price a thousand phrases, proper? How about 30 frames per second for one hour on a webinar? Would a thousand-word e mail actually be extra convincing than getting to observe and take heed to somebody for an hour on a stay name?

The truth that we belief individuals extra after we can see and listen to them makes webinars so deadly. 

The Instruments I Use for a Good Webinar

  • WebinarJam ($499 per 12 months) WebinarJam is what I take advantage of to placed on my webinars. When you want one thing extra reasonably priced, you may attempt WebinarNinja for $39 per 30 days. With that, you’ll rise up to 100 stay attendees within the room.
  • Teachable ($29 per 30 days for the bottom plan) Teachable is the place your on-line college will truly be hosted. Extra importantly, although, it’s the place you may settle for funds. 
  • Google Slides (free) I take advantage of Google Slides to create my presentation. It’s free!
  • Deadline Funnel ($49 per 30 days) That is my secret weapon. It supplies urgency by placing a countdown timer on the backside of your gross sales web page. It’s straightforward to pair with Teachable’s Gross sales Pages.

Additionally, you’ll want a USB microphone and webcam so your viewers can see and listen to you in the course of the presentation. Any will do. I’ve had a $20 USB microphone for the final three years that shall be high-quality. 

How To Get Folks To Join Your Webinar

A fast observe right here. This weblog submit is actually all concerning the construction for a profitable webinar. I’ve talked about learn how to get new subscribers and webinar sign-ups in a earlier submit. Go test that out in order for you some training on that.

An important a part of a profitable webinar is the presentation itself. I belief most readers can determine learn how to arrange a webinar on their very own by way of Webinar Ninja or Webinar Jam it’s not that troublesome with some gentle googling. Let’s get into what an excellent presentation appears to be like like that’ll provide help to doubtlessly promote hundreds of {dollars} price of digital merchandise.

How To Make a Nice Webinar Introduction

Man in front of computer

There are three components to each webinar: the introduction, the details, and the gross sales pitch. The introduction is usually the simplest half.

There are three issues you must do in each introduction.

  1. Introduce your self as a reputable authority determine
  2. Set up your technique as a gold mine of alternative that few have considered earlier than
  3. Reiterate that these watching could be profitable (use case research)

I’ll provide you with an instance from my webinar of every.

My webinar, which is named “How To Make An Additional $1,000 Per Month On Medium,” is about how Medium is usually a game-changer for writers on-line. To ascertain credibility, I talked about my very own journey as a Medium author, and the way I’ve upwards of 48,000 followers on the platform. 

For the second must-do from above, I have to current Medium as this wild new alternative. The great factor is, it’s. I discuss how conventional strategies of constructing a weblog on WordPress are troublesome with the chances stacked towards the author, and the way Medium is far simpler to develop a following on since there are such a lot of individuals studying there already.

This step is essential. You want your viewers to have this almost-drastic shift in considering. The higher you argue that you’ve this grand new alternative for everybody, the simpler it is going to be to promote afterward.

The final step right here is to indicate that anybody watching can discover success. Usually, you’ll throw in a case research about how a pupil of yours or somebody you recognize discovered success utilizing your “new alternative.” For me, I discuss how a pupil of mine made $400 on Medium after three brief months of publishing his weblog posts there.

Now, the viewers respects you, is on this “new alternative,” and is considerably satisfied they will do it, too. Usually, an introduction takes about ten minutes to get by way of. Mine has 28 slides. 

Now could be the time to get into your details.

How To Ship Your Major Factors

“A webinar isn’t about educating.” After I heard webinar knowledgeable Russell Brunson say that a number of years in the past, I assumed it was some sick joke. Then what’s a webinar for? His reply was one thing that modified webinars for me perpetually.

“Webinars are about breaking down obstacles to buy.”

Then Russell went on to elucidate that each level of your “major presentation” ought to break down a barrier to buy. My major presentation, which takes place proper after my introduction, has three factors and breaks down three obstacles to buy with out the viewers actually figuring out it. 

For example, the primary level of my webinar is about why 99 p.c of writers don’t succeed. My reply? They aren’t profitable as a result of they don’t consider that writing is a talent that may be discovered. As an alternative, they suppose it’s a expertise that individuals are born with. 

After I began fascinated by why individuals won’t purchase my Medium Mastery course, I noticed many simply don’t consider they could be a good author. Most wouldn’t even entertain my provide for a second as a result of they have been so certain writing is a expertise and never a talent.

If it’s a expertise, then why do my journal entries from six years in the past suck so dangerous?

I inform a narrative in my first level about how, after failing my freshman 12 months English class for a lot of the semester, I aced my last paper with quite a lot of onerous work and salvaged my grade. 

I do the identical factor with my different two factors. I inform tales to interrupt down obstacles. My webinars are extra inspirational than instructional, and guess what? The viewers all the time tells me afterwards about how a lot they discovered and loved it. 

Write down the three greatest obstacles you may consider for why somebody won’t buy your course and design a presentation that breaks down every of them. Mine have been:

  1. Writers are born, not made.
  2. Medium isn’t a great place to earn money.
  3. I’ve no time to jot down daily. 

When you get your major presentation accomplished, which ought to take about 15 to20 minutes, now we get to the gross sales portion. My major presentation has about 55 slides in it.

How To Shut the Sale on a Webinar

When you’re accomplished along with your three details, it’s time to transition to promoting. You first must ask the viewers a easy query:

“When you did all of what I confirmed you to do on this webinar in the present day, would you be assured you possibly can succeed as a ______?”

For me, I fill that clean with “Medium author.” Perhaps you’re educating individuals learn how to grow to be an actual property agent, as an illustration. Be sure to ask them that query. 

Then you definitely discuss how there’s a LOT extra to it than that, and that you simply’ve created a product for many who need all the course of from begin to end.

Then you definitely introduce your product!

The way in which that I promote my course on the finish of my webinar is by utilizing one thing known as a Stack Slide. It was made well-known by Russel Brunson, however the primary gist of it’s you listing off all of the issues your viewers goes to get, one-by-one, in your gross sales pitch. 

Screenshot of prices

Right here’s an instance (above). I present individuals all the worth of what they’ll get in my on-line course one-by-one, that means I don’t simply present the above slide and discuss it for ten minutes. I slowly reveal every a part of the deal. The viewers will get to observe the worth go up proper in entrance of their eyes.

After I present them how precious the course truly is, that’s once I slowly stroll the value all the way down to $199. I inform them they gained’t must pay $2,000 for all of this, not even $1,000 for all of it, however solely $199. I set up the worth first, then I reveal the value.

I inform them they may solely have the ability to get my course on the $199 value level for the following 20 minutes, and I share a hyperlink with them that instantly begins a countdown timer after they click on on it.

If you wish to see what that countdown timer appears to be like like, have a look right here

I take advantage of Deadline Funnel to make that work on the backend. As soon as the 20 minutes are up, they get redirected robotically to my actual gross sales web page that lists the course for $399 and lose out on the coupon. 

Right here’s a submit about learn how to combine Deadline Funnel and Teachable. This submit is extra concerning the webinar presentation, so my apologies for not explaining the technical aspect of this intimately. 

Additionally, Russell Brunson talks concerning the Slide Stack rather a lot in Professional Secrets and techniques

I extremely suggest you get that e book as a result of it’s a gold mine of nice webinar secrets and techniques. That e book is the rationale my webinars convert at such a excessive price in the present day. It’s onerous to search out good recommendation about webinars on the web, however I guarantee you all the recommendation you must succeed (together with all of the assets) are proper right here on this weblog submit and in that e book.

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