Marin’s Dimensions vs. Google’s Labels

Most search entrepreneurs are acquainted with Google’s “Labels.” They’re a fantastic visible reminder for holding monitor of all types of issues, akin to your account’s key phrases, advertisements, advert teams, and campaigns, so to shortly and simply filter and report on the info that’s most vital to you. Account group is an especially vital component to a profitable PPC marketing campaign. 

Marin Software program’s model of Labels is known as “Dimensions.” Equally, advertisers can tag completely different objects for straightforward filtering, after which use these filters to watch efficiency. They preserve you organized by permitting you to simply mixture knowledge throughout an advert group, campaigns, key phrases, or your entire account—quicker and simpler than exporting to Excel and working a pivot desk. 

Nonetheless, there are a few distinctive methods wherein Marin’s Dimensions will help make the lifetime of a search marketer a lot simpler, giving them a extra enhanced performance than Google’s Labels.  

Dynamic Actions

There are loads of distinctive components that influence your efficiency as a enterprise which can be outdoors the public sale–akin to scores, social media buzz, and new product launches. The machine-learning that’s calculating your bids is aware of about these items so it may precisely predict adjustments in conversion fee and conversion worth. In Marin’s world, these exterior components are generally known as Dynamic Actions and may simply be leveraged with Dimensions to boost your bid optimization by way of Marin Bidding.

It’s actually as much as your creativeness, however listed here are among the issues our shoppers often do utilizing Dimensions:

  • Load product inventory data on a dimension, and use this as an extra lever for Marin Bidding by rising bids for merchandise the place inventory is excessive and decreasing bids the place inventory is getting low.
  • Push/pull a selected vertical by specifying a lift on key phrases which have a sure worth on a dimension. 

Good Bidding (Google’s automated bidding resolution) is unable to include exterior knowledge into its calculated bid, limiting using Labels.

Omnichannel Reporting

That is the commonest use case of Dimensions–permitting detailed efficiency evaluation throughout a number of channels for a search marketer to take motion on and optimize. This may be completed within the platform by filtering for various dimension values at varied ranges, but in addition within the Dimensions grid the place you may see the aggregated efficiency for all objects with a selected worth on a dimension. This use case of Dimensions is especially highly effective because it permits:

  • Cross-publisher reporting: Dimension values may be utilized to all writer accounts in Marin, so you may measure the effectiveness of every advertising and marketing channel. 
  • Cross-channel reporting: Dimension values may be utilized to all of your search, social, and e-commerce campaigns, leading to a unified efficiency view of all of your digital advertising and marketing campaigns, side-by-side. 

Google’s Labels are restricted to the Google ecosystem, making it troublesome to get a holistic view of your digital advertising and marketing investments. 

Augmenting Your Cross-Channel Technique

At Marin Software program, we encourage our shoppers to leverage Dimensions to boost their cross-channels advertising and marketing efforts via Automated Search Intent. This enables advertisers to create high-value person segments and attain individuals on one other channel as they’re making a purchase order resolution, making certain the very best viewers high quality. How advertisers phase their campaigns/teams/key phrases into intent buckets is barely restricted by the creativeness, however a lot of our shoppers use (a mixture of):

  • Model vs. Non-Model
  • Product Classes
  • Buyer Lifetime Worth

These dimension values are then handed on to Marin Social, the place Fb remarketing audiences are routinely created based mostly on intent demonstrated via search engine exercise. Whereas customers can manually create search intent audiences in Fb, it really works in silo from Google Advertisements, and there’s no technique to routinely generate that checklist from a single workflow or platform (like that of Marin Software program’s). 

Auto-populating Dimensions

Satisfied of the advantages, however you don’t like sustaining Dimensions? At Marin Software program, we love automation! Based mostly in your guidelines, we are able to arrange automated dimensions and routinely be sure that objects have the precise dimension worth set–an actual time-saver! You possibly can set guidelines on key phrase textual content, marketing campaign construction, or any efficiency metric, providing you with versatile and highly effective management over your reporting. And that method, you don’t have to fret about key phrases, advert teams, or campaigns that you’ll have unintentionally missed. They may routinely be populated.

This type of automation is presently unavailable with Google’s Labels, and any key phrases, advert teams, or campaigns lacking a Label would must be added to manually. 

Actions by Dimensions

Actions by Dimensions are all about scale. It’s about doing what a search marketer typically finally ends up doing, however in a a lot faster method! After you have tagged objects in your account with Dimension values, you should use the Actions by Dimension characteristic to hold out a lot of time-saving bulk operations. Think about {that a} retailer has created a dimension named ‘Footwear’ that they’ve used to tag 1000’s of Teams. They will use the Actions by Dimensions characteristic to routinely:

  • Replace the costs of all their ‘Jogging’ and ‘Working’ advertisements.
  • Pause/quickly cease bidding on any Teams tagged ‘Strolling.’
  • Take away any costs beforehand set on key phrases inside Teams tagged ‘Strolling.’

Whereas this characteristic is in parity with establishing automated guidelines for Google’s Labels, with Marin, you may Motion on campaigns throughout a number of channels. In order that when you have got, say, a promotion that spans throughout your whole digital advertising and marketing portfolio, you may Motion on all advertisements with the promo/supply comparable to the sale, even on Fb and Amazon.

Conclusion

To sum it up, Dimensions can tremendously increase your search advertising and marketing campaigns, both by extra granular reporting, simplifying workflows, or introducing superior optimization prospects, and that is accessible throughout all of your advertising and marketing channels. With Marin having the ability to routinely arrange dimensions for you, there’s by no means been a greater second to get began! Schedule a demo with one in every of our account representatives to study extra!

The publish Marin’s Dimensions vs. Google’s Labels appeared first on Advertising Insights – Official Weblog of Marin Software program.